Gerente mkt de campo (sementes) – Ribeirão Preto/SP ou Uberlândia/MG

SP | São Paulo, MG | Minas Gerais
Efetivo (CLT)
Engenheiro Agrônomo
Marketing
Tecnólogo em Agronegócio

Descrição

• Responsible to execute the brand business strategy at field level, with focus on new Product launching and Price Strategy Application
• Implement business strategy “4Ps” in its geography, with accountability to customize it as needed to meet local market and customer needs.
• Responsible to negotiate and to manage 3rd Party trials contracts.
• To coordinate all promotional activities in its geography (events, Fair, Field Days), working directly with the Communication & Events Team.
• To directly interface with Customers, Dealers, Consultants and other market elements, to monitor efficiency of our Products & Applied Price.
• To Guide all demand generation activities “by Rep” working directly with the Sales Managers & Agronomy.
• Accountable to assure a successful new Products Introduction in its geography, under a Macro Strategy and working directly with R&D, Agronomy, Communication & Sales.
• The Field MKT Manager will be the directly responsible to train, guide, and execute Company Price Strategy in the geography, serving as a Price Gather while reporting & working directly with Business Intelligence.
• Expected to be an Expert in Marketing Tools and Regional Market information Gathering back & forward.

Qualificações

• Experience in commercial, agronomy or field marketing areas
• Experience and knowledge in the seeds business
• Nice to have bachelor degree in agronomy
• MBA in Marketing is a plus
• Advanced Excel
• Intermediate English